Chez Papy Sponso
French sports sponsorship & brand partnerships agency (France & international)
We support brands and destinations (tourism boards) looking to increase visibility, strengthen brand image, and create impact through sport.
Our signature approach: identifying the right sport, the right stage, and the right ambassador—then activating intelligently, both digitally and on the ground.
Trusted by 50+ brands • 200+ activations.
Supporting brands & destinations
You have a visibility, brand image, or international reach challenge. We build a clear partnership strategy, then deliver it end-to-end: opportunity scouting, negotiations, contracting, activations, and measurement.
We create credible, actionable alliances designed to serve your objectives—not just “be present.”
Strategy (objectives, KPIs, storytelling, brand safety)
Opportunity selection (sports, competitions, leagues, events and/or ambassadors)
Negotiation & contracts (rights, deliverables, exclusivity, timeline)
360 activations (content, influence, on-the-ground experiences)
Reporting & optimisation
We support a select group of athletes in structuring and securing their partnerships (positioning, target brands, negotiations, contractual framework, activations).
Our goal: build collaborations that are coherent, long-term, and credible.
